Don’t Advertise Your Stuff to Thieves
A new campaign reminding people not to leave their homes or belongings exposed to criminals was launched today by Home Office Minister Alan Campbell.
Over the next eight weeks an advertising campaign will run on television, radio, press, poster sites and the internet featuring simple crime prevention messages for tackling burglary, robbery, theft from vehicles as well as identity fraud.
The adverts include crime prevention tips reminding people to lock doors and windows and not to leave things like car keys, bank statements, and laptops on display or visible from doors and windows at home.
The multimedia campaign also includes innovative uses of route planner websites, which after directing motorists to their destination will include a final step reminding them to secure their vehicle and remove any valuables from sight. Reminder messages to lock cars and not leave valuables visible will also be used on petrol pumps and car park barriers.
Identify theft prevention ads will feature on online shopping sites reminding the public to keep their personal information secure and not to use the same passwords across all websites to help avoid online fraud.
Robbery prevention messages will appear on posters at bus stops, train stations and shopping centres to remind people when out and about, not to have their valuables on display, by leaving bags open or mobile phones
visible.
A campaign website at
www.direct.gov.uk/letskeepcrimedown contains more information and advice for the public on keeping their home, property and identity safe.
